GMC CERTIFIED SERVICE

GMC Certified Service’s social exposure relied on a few posts a month on the GMC brand social channels. So when we saw an opportunity to piggyback on a GMC brand social campaign that focused on a 100-year old transcontinental journey in a 1916 GMC Truck, we had to take it.

So, I tracked down one of the few working 1916 GMC trucks still in existence, drove to Canada with a small crew and captured the story about what it takes to keep these bits of history still driving down the road. This content was not only the most shared Certified Service content to date but also reached 7x more viewers than any GMC content for that quarter.

social video / social posts / photography