THE GMC CARBONPRO TRUCK BED
When GM engineers created a truck bed out of carbon fiber, we thought the only suitable way to show its toughness was to shoot things at it. At hurricane-force speed. And we took our competitors’ truck beds along for the ride as well. We threw everything at CarbonPro and in the end the claim of toughest truck bed held water. Unfortunately, our competitors’ truck beds had too many holes to hold much of anything.
digital video / broadcast / social
The long-form video tells the story of how the CarbonPro bed stands up to hurricane-force projectiles. But more importantly, how the competition does not.
The video content ran on social channels and all the Phantom camera footage gave us plenty of engaging social content that was both product-centric and entertaining.
