GMC CANYON DIGITAL LAUNCH
Since the all-new Canyon was named the Most Advanced Off-Road Midsized Truck, we also gave it another title. The Official Vehicle of Nowhere. In this digital-first 360 launch, we created a short film to tell the story of what it means to find nowhere, through the lenses of four influencers on a journey with the GMC Canyon. After the release of the film we utilized TikTok and IG to continue sharing the journey from each of the influencers perspectives, creating four different views of the same journey. This allowed us to weave together an in-depth story, adding to the content of the film.
case study / social / film / print / OOH
The journey was teased by GMC and the influencers, increasing anticipation for the launch of the film and the upcoming content from each influencer.
Each influencer told the story of the journey from their own perspective, whether that was as a photographer, or a chef, an overlander or an outdoor adventurer.
The 13-minute film was released on Instagram and Youtube and captured the spirit of getting out in the middle of nowhere and what that means to different people.
